About Elephant Sandwich
Empowering Organizations for Success with High Performing Ecosystems
Bringing Planning and Execution at an earlier stage of company evolution
At Elephant Sandwich, we are committed to delivering results to organisations to accelerating sales success through industry partnerships using our combined 100+ years of experience and connections to get partnerships working and opportunities flowing.
Our team
Our team consists of highly qualified and motivated professionals, who are all experts in their field. With many years of experience in the industry, they have the expertise to provide comprehensive, first-rate services to our clients.
Nigel Houghton
CEO
With over 25 years of sales experience, Nigel has a career of successfully building world-class Partner and Alliance Ecosystems. His focus on revenue outcome has helped multi ISV and SaaS providers make technology Alliances the biggest provider of net new customers and revenue in their organisations.
For the last 6 years he has been helping companies launch and accelerate revenue through HyperScaler marketplaces as this route to market becomes a significant part of the Partner Ecosystem.
He has a strong background in Sales Coaching and Sales Motivational training for some of the largest IT companies in the world.
Mark Radford
CRO
Mark is a seasoned business development consultant with over 37 years of experience in driving growth and fostering strategic partnerships within the IT industry. With a robust background in new business acquisition, sales strategy, and market expansion, Mark has consistently delivered exceptional results for both established companies and start-ups.
Core Competencies:
- Business Development: Expert in identifying new market opportunities and devising comprehensive strategies to capture market share
- Sales Leadership: Proven track record of leading sales teams to achieve and exceed targets through effective training, mentoring, and performance management.
Michael Foot
CTO
Michael has In excess of 3 decades experience in IT working for and selling to Small, Medium, Large and Enterprise organisations,
He has worked in many Management roles to Senior Manager and CTO level , cross Sector and Vertical, and played a key role in Go to Market and Change transition programmes. He has led large teams of Presales, Architects and Installation specialist. He has also been a Product Manager across Europe covering advocacy and training roles, performing key roles in board level facilitation, change and crisis management. He is no stranger to presenting product, corporate messaging or training to varied audiences.
Where does Elephant Sandwich come from?
In 2013 during a business planning session with a Privately owned tech company, the old business saying “How do you eat an elephant?” came up, to which the conventional answer is “one tiny piece at a time” meaning that large daunting problems are best tackled bit by bit.
The alternative answer in that session was “between two enormous pieces of bread!”. Not only did this amuse the team but also was similar to the preferred business planning process we were applying. Our mantra is tackling the big issues head-on together and the name Elephant Sandwich was born.
Ready to Accelerate Your Sales Growth?
Contact us today and discover how Elephant Sandwich can empower your team to outperform targets and achieve sales excellence.
Take the first step towards accelerated sales growth by partnering with Elephant Sandwich. Contact us now!
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